entrepreneur

Rebecca Matthias on Business Success

– Posted in: entrepreneurship, Inspiration Friday

Think big.  Focus.  Never give up.  That’s your mantra.  Everything else will fall into place. – Rebecca Matthias Rebecca Matthias is CEO of Mothers Work (retail outlets include Mimi Maternity, Pea in the Pod, and Motherhood). This quote is from her book, Mothers Work, one of my favorite business books — an inspirational and informative [...]

Career Change Through Entrepreneurship: Pharmaceutical Executive Enters The Doughnut Business

– Posted in: career change, entrepreneurship

It sounds like the set up to a joke (an accountant opens a doughnut shop…) but it’s actually a career change success story: Mark Prygocki went from Big Four accountant to President of a medical cosmetics company to franchisee owner of five Fractured Prune Doughnuts Arizona locations.  After 21 years in corporate, Mark made the [...]

How An Unrelated Hobby Can Be A Powerful Sales And Marketing Tool

– Posted in: entrepreneurship, marketing yourself, networking

In the fall of 2010, just two years into our business, I took a comedy class, which became an unexpectedly powerful sales and marketing tool for our business. Comedy was unrelated to anything in our business plan (except for maybe helping support my writing and creativity). But, it turned out that my comedy shows were [...]

4 Ways To Use Rankings And Lists To Grow Your Business

– Posted in: entrepreneurship, marketing yourself, networking

Rankings and lists can help you grow your business. For example, Payscale, the salary site, recently released a ranking of undergraduate colleges by 20-year ROI. I summarized four interesting findings from the Payscale College ROI report (party schools trump sober schools!) in my latest Forbes post. But fun facts aside, rankings and lists – Fortune [...]

Negotiation Strategies For Entrepreneurs: 4 Ways You Are Losing Money

– Posted in: entrepreneurship, negotiate and close the offer

In a recent Forbes post, I wrote about negotiation strategies for the underpaid employee. As an entrepreneur, you also negotiate – when you make a sale, when you decide on specifications or customizations on an offering, or when you change directions on a project. With all this negotiation practice, you would think it would get [...]

What If Half Of Your Customers Leave: Retention Strategies For Business Owners

– Posted in: entrepreneurship, networking

In my Forbes column on the hot job market, I wrote about retention strategies for employers to keep their best staff. This is not just a corporate issue. As business owners, we have staff, vendors, and partners, and we need to remember that when the market improves, they have options for where to work and [...]

Small Business Marketing Lessons From A Blog Post Gone Viral

– Posted in: entrepreneurship

As is good small business marketing practice, I repurpose my content. I have started reposting my older posts onto the new LinkedIn blogging platform. A few weeks in, the below post hit 90,000+ hits in a few days, doubling our website traffic in one day from what we normally see over one MONTH! https://www.linkedin.com/pulse/article/20141115163923-942774-why-you-still-need-a-cover-letter-even-if-no-one-reads-it?trk=mp-reader-card You [...]

Negotiation for Entrepreneurs and Freelancers: Get Paid What You’re Worth – Video Blog

– Posted in: entrepreneurship, Salary tip, Uncategorized, Video Blog

In today's video blog negotiation tip for entrepreneurs, consultants and freelancers, I share 3 strategies to get paid what you're worth:             You can read about these 3 tips in my small business advice blog for Purple Clover: Stop Attracting Deadbeat Clients! You can read more negotiation tips in the [...]