Rebecca Matthias on Business Success

Think big.  Focus.  Never give up.  That’s your mantra.  Everything else will fall into place. – Rebecca Matthias Rebecca Matthias is CEO of Mothers Work (retail outlets include Mimi Maternity, Pea in the Pod, and Motherhood). This quote is from her book, Mothers Work, one of my favorite business … [Read more...]

Career Change Through Entrepreneurship: Pharmaceutical Executive Enters The Doughnut Business

It sounds like the set up to a joke (an accountant opens a doughnut shop…) but it’s actually a career change success story: Mark Prygocki went from Big Four accountant to President of a medical cosmetics company to franchisee owner of five Fractured Prune Doughnuts Arizona locations.  After 21 years … [Read more...]

How An Unrelated Hobby Can Be A Powerful Sales And Marketing Tool

In the fall of 2010, just two years into our business, I took a comedy class, which became an unexpectedly powerful sales and marketing tool for our business. Comedy was unrelated to anything in our business plan (except for maybe helping support my writing and creativity). But, it turned out … [Read more...]

4 Ways To Use Rankings And Lists To Grow Your Business

Rankings and lists can help you grow your business. For example, Payscale, the salary site, recently released a ranking of undergraduate colleges by 20-year ROI. I summarized four interesting findings from the Payscale College ROI report (party schools trump sober schools!) in my latest Forbes post. … [Read more...]

Negotiation Strategies For Entrepreneurs: 4 Ways You Are Losing Money

In a recent Forbes post, I wrote about negotiation strategies for the underpaid employee. As an entrepreneur, you also negotiate – when you make a sale, when you decide on specifications or customizations on an offering, or when you change directions on a project. With all this negotiation practice, … [Read more...]

What If Half Of Your Customers Leave: Retention Strategies For Business Owners

In my Forbes column on the hot job market, I wrote about retention strategies for employers to keep their best staff. This is not just a corporate issue. As business owners, we have staff, vendors, and partners, and we need to remember that when the market improves, they have options for where to … [Read more...]

So You Didn’t Get A Promotion, So What

My recent Forbes column was titled You Didn’t Get Promoted, Now What and covered how to get a promotion when you didn’t: 5 strategies to get back on track for the next promotion cycle. I just as well could have written, “you didn’t get promoted, SO WHAT” because that so-what, shrug-it-off feeling is … [Read more...]

Small Business Marketing Lessons From A Blog Post Gone Viral

As is good small business marketing practice, I repurpose my content. I have started reposting my older posts onto the new LinkedIn blogging platform. A few weeks in, the below post hit 90,000+ hits in a few days, doubling our website traffic in one day from what we normally see over one … [Read more...]

Negotiation for Entrepreneurs and Freelancers: Get Paid What You’re Worth – Video Blog

In today's video blog negotiation tip for entrepreneurs, consultants and freelancers, I share 3 strategies to get paid what you're worth: … [Read more...]

Two Characteristics Of Effective Networking Ice Breakers – Video Blog

In this career success video blog, I cover the 2 characteristics of the best networking ice breakers: … [Read more...]