The SixFigureStart story is featured on Soul Purpose Company via podcast and brief transcript. Here are some excerpts:
Getting Started: It’s All About the Network
Before you market your idea to strangers, start with the people who know you – people you’ve worked other jobs with or went to school with.
“We both came from big, corporate jobs,” Caroline says, “so we [already] had a network. We tapped into people who already knew us.”
“They knew our work product and they knew our work ethic and our integrity,” she says, “so the sale at that point was easier than if we were cold calling strangers.”
Going Longterm: Be an Expert
Longterm sustainability means marketing your business to strangers outside of your original network. And that means looking like an expert.
Speaking at events is the most widely recommended way to gain trust and notoriety, but Caroline says she’s surprised at how far writing got her, too. An editor at Forbes approached her to do a regular column because she had seen Caroline’s name so many other places online.
Part of your longterm strategy should include writing and speaking for as many outlets as possible. Soon, people will recognize you without you having to put in as much effort.
Read on for Achieving Abundance and Charging What You’re Worth and listen to the podcast at Soul Purpose Company: Building A Business That Serves You.