I am excited to be profiled in Executive Travel along with my business coaching client, Anne Coates McGrath, on how to successfully relocate a business. Some highlights:
When Anne Coates McGrath moved her business, A McGrath Design, from Brooklyn, N.Y., to Anchorage, Alaska, in 2012, she faced a big challenge: how to maintain relationships with existing clients from 4,000 miles away—while building a base of customers in her new location. This story has a happy ending. McGrath learned that, with deliberate strategies in place, she could keep close ties to long-distance clients via phone and email (peppered with in-person visits) and evolve to a more national business….
Executive Travel: What advice do you generally give clients when they’re moving a business, Caroline?
Caroline Ceniza-Levine: It’s always news that you’re moving. Don’t forget to let everyone know, in your old location and the new one. Take advantage of that to reach out to folks and say, I’m new to the area. There’s always a honeymoon period when you’re new. Anne definitely took advantage of that….
ET: What advice did you give Anne for meeting new clients, Caroline?
Ceniza-Levine: The move was a great opportunity to build her business more systematically. She had that sensibility of working with cultural institutions. She had that pedigree of Los Angeles and New York. We played that up and asked, “How can we systematically go through the organizations that are there and be targeted and smart about the people we meet?” Anne has already met with some key influencers in the cultural institution world….
ET: What tips do you have for others considering moving a business, Caroline?
Ceniza-Levine: First, run the numbers to verify that your new geography can support your business—don’t just estimate. If you consult for nonprofits in the children’s space [for example], then look up how many nonprofits your new city has with this specialty….
Read the full article at Executive Travel: Tips for Relocating a Business.