marketing yourself

Is Your Executive Presence Holding You Back Professionally? Assess it with these Steps

– Posted in: career management, marketing yourself

Most professionals intuitively understand the value of executive presence, but how do you fix it? A good first step is to review the list of 10 factors that employers and recruiters assess when gauging executive presence. Just translating an amorphous concept like “executive presence” into specific components can give you a checklist to assess yourself. [...]

Resumes, Cover Letters, and Your Personal Branding Questions Answered – Blog Talk Radio

– Posted in: Blog Talk Radio Show, career coaching, marketing yourself

Career marketing/ personal branding is the theme of the latest episode of the SixFigureStart Career Coaching radio show on Blog Talk Radio. I answer questions from a recent workshop with mid- to senior-level executives organized by Eruditus and Columbia Business School: If you are looking to return to the previous company, are there any specific [...]

How Do You Convince An Employer To Give You A Chance When You Are Changing Careers – Reader Question

– Posted in: career change, marketing yourself, reader question

Rutendo asks: I am a Medical Doctor, trained and currently working [outside the US]. I want to make a move into Clinical Research, and I do have related experience when I was working in one of our teaching hospitals. We’d have several studies running concurrently, so in between admitting patients and so forth, we had [...]

Career Visibility When You Have Tried And Tried, And Nothing Works – Reader Question

– Posted in: career management, marketing yourself, reader question

Reader Kay asks: I'm challenged with finding visibility outside of my unit. I've asked for stretch assignments and assignments that would enable me to interface with other units within the organization but those assignments have not materialized. I have no resource for getting exposure and exhibiting my capabilities and skills for career growth purposes. I [...]

Career Marketing Lessons From The World Of Coca-Cola

– Posted in: career coaching, marketing yourself

On a pleasure visit to the World Of Coca-Cola, I noticed three key lessons from Coke’s tremendously successful product marketing that convey relevant career marketing lessons to professionals seeking a new job or promotion: Focus on the unique benefits Coke’s first branding campaign centered on its uniqueness and its great taste. Are you one-of-a-kind? What [...]

Changing Careers Is Different From Just Changing Jobs: 10 Marketing Tips For Career Changers

– Posted in: career change, marketing yourself

I created a series of Tweets based on my latest book, Jump Ship: 10 Steps To Starting A New Career (2015, Forbes Media), and the finished list of Tweets serve as good reminders of how to navigate a career change. Here are 10 relating to how to effectively market yourself to prospective employers: Identifying your [...]

Underemployment Is On The Rise – How To Stay Competitive

– Posted in: career management, marketing yourself

According to the Accenture Strategy 2016 U.S. College Graduate Employment Study, 51% of class of 2014 and 2015 graduates think they are underemployed in their current job. This number has steadily climbed in the four years Accenture has been conducting the survey — up from 41% in 2013. The above statistics were the inspiration for [...]