marketing yourself

You Have More Than One Personal Brand — Take Advantage Of This Flexibility

– Posted in: marketing yourself

Much has been written already about how to maximize your personal brand, and a lot of the focus is on consistency.  With companies, you see it in their advertising: Apple is about design; Walmart is about low prices.; Fedex is about dependable delivery. With people, the ones with a strong personal brand are known for [...]

Is Your Executive Presence Holding You Back Professionally? Assess it with these Steps

– Posted in: career management, marketing yourself

Most professionals intuitively understand the value of executive presence, but how do you fix it? A good first step is to review the list of 10 factors that employers and recruiters assess when gauging executive presence. Just translating an amorphous concept like “executive presence” into specific components can give you a checklist to assess yourself. [...]

Resumes, Cover Letters, and Your Personal Branding Questions Answered – Blog Talk Radio

– Posted in: Blog Talk Radio Show, career coaching, marketing yourself

Career marketing/ personal branding is the theme of the latest episode of the SixFigureStart Career Coaching radio show on Blog Talk Radio. I answer questions from a recent workshop with mid- to senior-level executives organized by Eruditus and Columbia Business School: If you are looking to return to the previous company, are there any specific [...]

How Do You Convince An Employer To Give You A Chance When You Are Changing Careers – Reader Question

– Posted in: career change, marketing yourself, reader question

Rutendo asks: I am a Medical Doctor, trained and currently working [outside the US]. I want to make a move into Clinical Research, and I do have related experience when I was working in one of our teaching hospitals. We’d have several studies running concurrently, so in between admitting patients and so forth, we had [...]

Career Visibility When You Have Tried And Tried, And Nothing Works – Reader Question

– Posted in: career management, marketing yourself, reader question

Reader Kay asks: I'm challenged with finding visibility outside of my unit. I've asked for stretch assignments and assignments that would enable me to interface with other units within the organization but those assignments have not materialized. I have no resource for getting exposure and exhibiting my capabilities and skills for career growth purposes. I [...]

Career Marketing Lessons From The World Of Coca-Cola

– Posted in: career coaching, marketing yourself

On a pleasure visit to the World Of Coca-Cola, I noticed three key lessons from Coke’s tremendously successful product marketing that convey relevant career marketing lessons to professionals seeking a new job or promotion: Focus on the unique benefits Coke’s first branding campaign centered on its uniqueness and its great taste. Are you one-of-a-kind? What [...]