entrepreneurship

Rebecca Matthias on Business Success

– Posted in: entrepreneurship, Inspiration Friday

Think big.  Focus.  Never give up.  That’s your mantra.  Everything else will fall into place. – Rebecca Matthias Rebecca Matthias is CEO of Mothers Work (retail outlets include Mimi Maternity, Pea in the Pod, and Motherhood). This quote is from her book, Mothers Work, one of my favorite business books — an inspirational and informative [...]

Career Change Through Entrepreneurship: Pharmaceutical Executive Enters The Doughnut Business

– Posted in: career change, entrepreneurship

It sounds like the set up to a joke (an accountant opens a doughnut shop…) but it’s actually a career change success story: Mark Prygocki went from Big Four accountant to President of a medical cosmetics company to franchisee owner of five Fractured Prune Doughnuts Arizona locations.  After 21 years in corporate, Mark made the [...]

Temp-To-Perm Entrepreneur-Style: How A Single Project Can Lead To Repeat Business

– Posted in: entrepreneurship, marketing yourself

While small business owners don’t necessarily want to join their clients as full-time employees, reliable, repeat business from a client, say a retainer over a long period of time, is a great way to even out the vagaries of cash flow that stymie many small businesses. Reliable, repeat business enables you to plan with a [...]

How An Unrelated Hobby Can Be A Powerful Sales And Marketing Tool

– Posted in: entrepreneurship, marketing yourself, networking

In the fall of 2010, just two years into our business, I took a comedy class, which became an unexpectedly powerful sales and marketing tool for our business. Comedy was unrelated to anything in our business plan (except for maybe helping support my writing and creativity). But, it turned out that my comedy shows were [...]

4 Ways To Use Rankings And Lists To Grow Your Business

– Posted in: entrepreneurship, marketing yourself, networking

Rankings and lists can help you grow your business. For example, Payscale, the salary site, recently released a ranking of undergraduate colleges by 20-year ROI. I summarized four interesting findings from the Payscale College ROI report (party schools trump sober schools!) in my latest Forbes post. But fun facts aside, rankings and lists – Fortune [...]

Negotiation Strategies For Entrepreneurs: 4 Ways You Are Losing Money

– Posted in: entrepreneurship, negotiate and close the offer

In a recent Forbes post, I wrote about negotiation strategies for the underpaid employee. As an entrepreneur, you also negotiate – when you make a sale, when you decide on specifications or customizations on an offering, or when you change directions on a project. With all this negotiation practice, you would think it would get [...]