In this Q&A, I answer Larry’s question about cold-calling prospective employers: What types of things do I say to a potential employer on the phone with or without a vacancy to get him or her interested in me?
First, I warn about the perils of approaching by phone, instead of email. Then I talk about the 3 things you need to address up front in order to win a conversation with an employer who doesn’t know you:
Who are you?
Why are you reaching out to this person specifically? aka What is it that you want from this person?
Why should they talk to you?