In a Forbes Leadership post, I wrote about key digital trends from Sree Sreenivasan, Chief Digital Officer at The Metropolitan Museum Of Art, and the implications of digital tools and social media for your career success:
Here are 4 more ways to use social media for your career success:
Curate your expertise
What you post is a reflection of what you know, how plugged in you are to news and trends, and what insights you glean from the world around you. Social media, therefore, is an excellent way to curate and demonstrate your expertise. If you’re in transition, it helps you stay updated. If you’re a career changer, it reflects what you know in your target field. If you’re happily employed where you are, it helps position you as a thought leader.
Keep in touch
It’s unrealistic to assume you can personally connect with the hundreds in your network. Social media posts enable you to reach out to many at once. This is not a substitute for custom, personalized interaction. But it is a complement to this and a way to reach out in a regular and systematic fashion.
Support your supporters
Helping others is a great way to network. Posting about others is a great way to help. Many people are trying to gain traction on social media, start discussions, and engage the community. When you promote other posts, add a comment, or refer your audience to others, you curate additional expertise for your audience and you support your network.
Show your personality
What you post is a reflection of who you are. Social media is a great way to curate your professional expertise, but also to show some personality. Causes that you care about, outside interests that you cultivate, or recommendations for books, movies and other resources are a great way to showcase a different side of you.
Social media is not a time waster. You can use social media for your career success. Which tactic will you adopt today?