4 Ways To Use Social Media For Your Career Success

In a Forbes Leadership post, I wrote about key digital trends from Sree Sreenivasan, Chief Digital Officer at The Metropolitan Museum Of Art, and the implications of digital tools and social media for your career success:


Here are 4 more ways to use social media for your career success:

Curate your expertise

What you post is a reflection of what you know, how plugged in you are to news and trends, and what insights you glean from the world around you. Social media, therefore, is an excellent way to curate and demonstrate your expertise. If you’re in transition, it helps you stay updated. If you’re a career changer, it reflects what you know in your target field. If you’re happily employed where you are, it helps position you as a thought leader.

Keep in touch

It’s unrealistic to assume you can personally connect with the hundreds in your network. Social media posts enable you to reach out to many at once. This is not a substitute for custom, personalized interaction. But it is a complement to this and a way to reach out in a regular and systematic fashion.

Support your supporters

Helping others is a great way to network. Posting about others is a great way to help. Many people are trying to gain traction on social media, start discussions, and engage the community. When you promote other posts, add a comment, or refer your audience to others, you curate additional expertise for your audience and you support your network.

Show your personality

What you post is a reflection of who you are. Social media is a great way to curate your professional expertise, but also to show some personality. Causes that you care about, outside interests that you cultivate, or recommendations for books, movies and other resources are a great way to showcase a different side of you.

Social media is not a time waster. You can use social media for your career success. Which tactic will you adopt today?

Tips for Creating the Perfect Online Resume

It’s safe to say that, these days, the resume as we once knew it is long gone. However, that doesn’t make self-promotion moot when it comes to applying for work. Here are some basic tips and ideas for building your own online resume to attract potential employers and show off what makes you a catch for any business that’s hiring:

Plan out your Resume

After all, this is going to be what businesses and employers will be looking at to get a sense of who you are. Write out an outline for your resume, along with the points you want to cover, and plan out the main things you want your website to have so that you’ll be sure to stand out from the crowd. It would be unwise to go into this without careful consideration and research. Look at what makes for effective self-promotion and the qualities of a good resume, whether it’s online or in the traditional written format.

Building your website

The next step after fleshing out your plan is to make it a reality. One of the first things you’ll have to consider is what you want to call your site. When searching for domain names keep it personal, preferably your name or some variation thereof if possible. Personalised domains are often very inexpensive to purchase and the few pounds you spend now can make you thousands over the coming months! Web hosts have a lot of incentives to get a person to create domains with them, so research a little to find one that works best for your needs.

When it comes to designing your website, there are plenty of options out there to help you! WordPress, for example, lets you choose from and customise thousands of designs to best suit the presentation of your resume. Those with experience in Flash will find that this is a good way to exercise their abilities and show that they can create a user-friendly, gorgeous resume from the ground up. There are other resources available to help you build a web page, even if you’re completely new to the experience. Dreamweaver, Adobe GoLive and Microsoft FrontPage are just a couple of programs you can use to build your site.

Promote yourself

Don’t forget that, when it comes down to it, this is a resume! The point is to show off your skills and how you can be an asset to any company. When you write it up, be sure to look over a thesaurus and other resources to spruce up your writing. It also pays to make your communication clearer and more concise in execution. Avoid using fluff words and phrases to pad out your writing and stick to your main points first and foremost. Your resume doesn’t have to be several pages long and look as though it was written by a Nobel laureate to catch the eye of a potential employer, but it should be able to communicate who you are and what sets you apart from the rest in an effective manner.

Ultimately, crafting the perfect resume for you takes time and careful planning. However, there is a wealth of resources out there to make the job easier, so even those with no experience in web design can create beautiful, personalised pages and promote themselves without compromising any of their creativity or originality.


Author Byline: Tim is an online enthusiast, digital expert and writer who enjoys attending seminars on digital marketing and writing insightful articles in the arena.

Customize Your Email Signature To Your Unique Personal Brand

In a recent post for my Forbes Leadership column, I covered 5 Technology Tools To Boost Your Networking, including how to customize your email signature to be an automatic brand ambassador:


You may not think to customize your email signature but it can be an important brand ambassador as you build your network. It accompanies each and every email, and we all know how much email we exchange! Why not customize your email signature make every interaction a broader reminder of who you are.

Customize your email signature in 10 easy ways:

  1. LinkedIn hyperlink — an elegant way to share your resume
  2. Personal website — for small business owners, this is a must. For career changers, you may start a blog to curate your new knowledge, and use your email signature to promote this change
  3. Social media — if you post professionally oriented content on Twitter, Facebook, even Pinterest, don’t be shy about sharing
  4. Photo – you won’t need this for close friends (so segment your automatic signatures) but it can be helpful for acquaintances who are still getting to know you
  5. Article link — if you write or are cited in the media, this is an elegant way to share. If you are curating content around your expertise, this signals you’re current
  6. Event link — whether you are appearing or attending, it’s a window in how you stay active
  7. Quote — add your personality or be your reader’s inspiration
  8. Industry fact — similar to a quote, this shares your expertise
  9. Fun fact — in lieu of an industry fact, share something personal. If you are a master baker, you can hyperlink to a picture of your latest creation
  10. Online calendar – if you want to really encourage networking, include a link to your online schedule. You can rename it with a custom URL (e.g., via Bit.ly) so it’s clear what the link refers to: Chat with me or Let’s connect!

These are just some ideas for how to customize your email signature. How do you differentiate?



4 Fun Business Books

There are fun business books. In a recent Forbes Leadership post I shared insights from improvisational theater that carry over into professional success:


Included are insights from business consultant and comedian/ improviser Bill Connolly, author of Funny Business: Build Your Soft Skills Through Comedy.

3 more fun business books mix entertainment and professional development

Standing Ovation Presentations by Robyn Hatcher

Robyn Hatcher is founder and principal of SpeakEtc and a former actress and writer for two daytime dramas. In Standing Ovation Presentations (Motivational Press, 2013), Hatcher shares a thorough overview of communication and presentation best practices, told in a unique framework of 9 ActorTypes (e.g., Hero, Ingenue, Villain, Comic, Whiz Kid, Super Hero, Sex Symbol, Buddy, and Salty Veteran/ Curmudgeon). I’m the Villain type, and the book has given me some great ideas!

Stories I Only Tell My Friends by Rob Lowe

On the flip side, Rob Lowe’s Stories I Only Tell My Friends (St. Martin’s Griffin, 2012) is an autobiography, not an advice book. Yet, there are career lessons to be gleaned amongst the intrigue and insider view of Hollywood. Lowe’s preparation for The West Wing auditions is an excellent example on how to exhaustively prepare for your own job interviews and other high stakes events. The choices that he made in the roles he pursued (e.g., not always the highest paying), the way he took advantage of lucky breaks, and the way he created opportunities for himself are lessons for any professional navigating today’s up-and-down job market.

Celebrity, Inc. by Jo Piazza

This book is the ultimate melding of entertainment and career, and the subtitle summarizes it completely: How Famous People Make Money. Here you can read about Taylor Hicks, former American Idol winner, and how he bounced back after being “laid off” by his record label. You can see that good general career habits matter in celebrity career management as well: a consistent personal brand (Charlie Sheen); strong work ethic (Kim Kardashian, yes, not a typo); market flexibility (Ashton Kutcher). You’ll also learn the importance of income diversification with almost every celebrity story covered.

Who says you can’t have fun while working on your career? What fun business books are your favorites?

Recommended Reading: 5 Leadership Books I Love

Leading virtually (e.g., Skype, Instant Message) is one example of how leadership has changed for this generation. This is one of the insights in my Forbes Leadership post on Millennials and leadership, where I interviewed NY Times best-selling author Lindsey Pollak.


Pollak is the author of Becoming the Boss: New Rules for the Next Generation of Leaders. Here are 5 other leadership books I recommend:

You Already Know How To Be Great by Alan Fine
Fine convincingly argues that we often don’t need more knowledge. Instead we should tap into the skills we already have. This easy-to-read book includes detailed coaching role plays.

Scaling Up Excellence by Robert Sutton and Huggy Rao
I liked this book so much I dedicated an entire post to it: http://www.forbes.com/sites/work-in-progress/2014/02/19/scaling-up-excellence-is-not-just-an-executive-issue-what-individuals-can-do/. It’s great for managers, but also individual contributors looking to influence.

Business Secrets of the Trappist Monks by August Turak
You might not expect a business book to highlight monks as the prototype to follow. Turak makes a compelling case for how we can derive success on the secular side from the religious Trappists. Lessons such as aiming past the target and the importance of service and selflessness were my favorites.

Manage Your Day-to-Day: Build Your Routine, Find Your Focus and Sharpen Your Mind edited by Jocelyn Glei
This is an anthology about how to stay creative, motivated and focus, all critical factors to maintaining a leadership edge.

Focus: The Hidden Driver Of Excellence by Daniel Goleman
Like Manage Your Day-to-Day, Goleman’s book focuses on leading yourself more than others. This book focuses on how to pay attention to the things that matter amidst information overload.

What are your favorite leadership books?


Speed Networking For MBA Students On A NYC Business ‘Road Trip’

Speed Networking 2014

It’s that time of year again:  fall campus recruiting. This fall, we hosted two graduate business schools for our signature Speed Networking event.

Speed Networking 2014

These out-of-town students came to visit NYC and meet with different companies and alumni. We hosted them for mock interviews in small groups, as well as 1:1 networking with recruiters and executives from financial services, consulting, media, and technology.

Speed Networking 2014 - 1:1 feedback

Students got personalized feedback in a safe and structured environment. You do not want your first networking event or interview to be one that counts!


Now it’s your turn: what would people say about your networking pitch? What about your interview skills?

Speed Networking 2014 - small groups

Media Reel Debut – Video

I finally had my media appearances cut into a 3-minute media reel. I’d love your feedback!

This media reel features clips from appearances on CBS, CNN, Nightly Business Report, CBS Moneywatch, Entrepreneur, Yahoo! Finance

A media reel is not just for speakers or small business owners. For the traditional professional, media appearances are an effective way to establish yourself as a thought leader. You can read more ideas for developing career credibility in my blog on 10 Easy Ways to Make Yourself More Hireable:


If you’re sold that media and press mentions are the way to go, I share 3 strategies in my video blog, How To Land Press For Your Business or Career: