Reaching New Heights With Your Elevator Pitch

A pitch or story is a great tool to make a strong first impression. It’s also an exercise that ensures you state your value and worth, allowing your confidence to beam right through. I was recently interviewed by Forbes on how to craft a pitch and I hope you find some helpful tips for your own:

http://www.forbes.com/sites/susanadams/2012/03/29/how-to-craft-a-job-search-elevator-pitch-2/

For a more indepth description of what your elevator pitch should contain, you can read about it in our online book: Six Steps to Job Search Success using this link which will bring you to Chapter 5:

http://www.sixfigurestart.com/coaching-books/six-steps-to-job-search-success/

Pitch away!

Proactive Behavior Is Paying Off …

I’m sharing this email I just received for two reasons:
1) it demonstrates how proactive behavior pays off and 2) it’s valuable to hear from some of our clients, versus from us all the time!
There are six lessons you can learn from this email and they are listed below:

——————–

Connie,

I hope all is well. I have been extremely busy finishing up my last trimester at xxxxx University, but wanted to share an interesting experience I just had.

I recently came across an internship opportunity via a company’s website, reached out to my network to see if anyone had any info/contacts, and submitted an application cold. Only two full business days after the company stopped accepting applications, I was ready to follow-up. My logic was since I have the education, experience, and the drive for the opportunity, I did not want to let who I don’t know prevent me from being competitive for the position. I called my mentor to see if it would be crazy to cold call the Director of HR (found her on LinkedIn), and he told me yes, but insisted I do it anyway.

I ended up getting right through to her and found out she had already passed my resume through the first round of screening but just as soon forgot my name. Fortunately the ten minutes I spoke to her and subsequent follow-up email made such an impression that halfway through my next-round phone screening this past Friday, my interviewer told me I come “highly recommended” and wanted to know my schedule for the next steps. I am thrilled that my risky move paid off!

I look forward to updating you with more good news regarding this position.

Best,
xxxxxxx

————–
Lessons learned…..

1. have a mentor or someone knowledgeable who can help you navigate a touch job market;
2. make “crazy” moves as they sometimes pay off;
3. research recruiters and hiring managers via Linkedin and via any other source you may have;
4. use your network, but don’t let not having someone in your network prevent you from pursuing an opportunity;
5. be optimistic and upbeat;
6. use good experiences like this to update some people in your network. I hadn’t heard from this person in about a month – so this is a great update (out of sight, out of mind no more!)

Good luck with your search!
Connie

10 Job Search Surprises: Good & Bad!

When you anticipate things happening in your job search, you are much more able to manage them successfully, so here is my top 10 list of surprises to avoid, or expect in your job search. Each surprise comes from our client experiences in the past year:

1. Answering the question: How would you feel reporting to a person who is younger? This is as close to an illegal question as you can legally get, but given the “Wild West” mentality out there be prepared to answer this. My client’s response was perfect: “I learn from everyone, people older and people younger than I am, so I would welcome it.”

2. Answering a question that identifies any gap in employment – this is a softball question because we can prepare in advance, and come up with exceptional responses that you are comfortable giving. It just takes time to prepare. My client mentioned the entire department was downsized, but then talked about the great work he did & he quantified his accomplishments, immediately bringing the conversation positive. I once was laid off at my job at Citi, along with every direct report my manager had (so I mentioned that) and I mentioned that they offered me 2 other positions, which I declined because I was more interested in the opportunity I was currently talking about. That completely turned a negative into a huge positive.

3. Answering the question about why you left your previous employer – whether it’s a downsizing or whether you chose to leave (even if you didn’t have anything else at the time) this question must be answered with tact. Always speak positively about the company, the role, your manager. Anything less will be a clear red flag to the interviewer. One client talked about the fact that she was working 15 hours a day and could not look for a job with the pressures of the job she had. She drew a line in the sand and it showed how serious she was as it’s always a risky move to leave a job without another waiting for you. You must look them in the eye with confidence, and let them know the choice you made. That could take practice sometimes!

4. Having extra interviewers: You expect to meet with one person and they ask you to meet with 2 or 3 others. This is a very good sign but could wreak havoc with your day especially if you are employed and told your employer you’d be away for just one hour. If you use the example of a doctor’s appointment to get away from work, having a long wait is a good excuse, so ensure you build up some flexibility in your excuse to be away.

5. Answering the question: Why do you want to work here? Last week, I coached someone in preparation of an interview with a sustainable packaging company called Distant Village Packaging. She couldn’t answer the question of “why she would want to work there” and make no mistake about it – you have to be very clear on that answer. We spent 15 minutes looking at the product, reading blogs written by the CEO, and reviewing competitors and gathered a ton of great information and certainly the answer to that question!

6. Researching your interviewer: I had a client research her 5 interviewers and she recognized one in the elevator and they established rapport on the way to the interview. She absolutely got that job! Spend time researching everything you can about your interviewer or about hiring managers. It can truly pay off.

7. Answering the question: Are you open to relocating? During the job search – you should be open to anything the employer asks because if you are not, you can be knocked out of the running immediately and & why not have the option for saying “no” later on. Let them fall in love with you and then deal with the issue. You can always say that you decided not to relocate. But seriously, if they offered you a 50 or 75% salary increase, would you think about it? And if they fell in love with you, and you said no, wouldn’t you be in a fantastic position to negotiate? The answer is clearly yes. FYI – I recently had a client receive a 42% increase in salary because she wasn’t crazy about the job (when the original offer had a 12% salary increase). Negotiating is much easier when you don’t have to take the job. For those of you who are unemployed, that is why you must have multiple searches at once!

8. Answering the compensation question sooner than you thought you would have to – Employers usually don’t bring up compensation until the 2nd or 3rd or even the offer stage. However, you never truly know when they will bring it up. Be prepared & do your research. Use glassdoor.com, getraised.com and use your network to find out what the actual salary range should truly be and do not undersell yourself. One client got laid off from a job that paid $75,000 and is now close to getting a job that pays $50,000 (but with a commute that is 5 minutes versus 1 ½ hours). She had to deal with that question in the first 3 minutes of the phone interview.

9. Adjusting to a different work environment: I had a client accept a job for $300K at a major financial services company. She ended up getting paid $350K – what a nice surprise! The bad surprise, after she accepted, was that she wouldn’t have an office. Instead, she was in an open workspace – on a trading desk-type arrangement. She hated it! Had she known that, she probably would have accepted another offer. What a mistake that would have been – because she ended up making her $350K. Instead, she dealt with it and in six months’ time was in a beautiful office, along with all of her direct reports. Don’t let this surprise take your eye off the prize … and the prize is the right job at the right comp level.

10. Strong interest & then nothing! So many people experience this and get very angry about it. A client interviewed at Habitat for Humanity, and they all but offered her the job. They had asked for references and they called the references. Then, nothing! Not a word. Not a reply to her emails. That is a horrible experience, but the second one I’ve heard of in one year. This is a tough one to take, so treat yourself to something you love – you deserve it, and then get back to work. Get more momentum in your job search so you can look back at this without an ounce of regret.

I hope this list makes you feel like you are in good company. There are so many out there fighting the good fight to find the job they truly want. Keep going & as Caroline & I always say ….
Stay frosty!

Job Search Lessons Learned from Some 2012 Oscar Contenders: The Artist, The Help & Moneyball

I love the movies, and while I would love to write a blog on each of these Oscar Contenders … I’ll combine the 3 given the Oscars are on tonight. Here are the best lessons one can learn in regards to job search.

The Artist:
The main character, George Valentin (Jean Dujardin), was a huge success in the silent movies. But he simply could not make the adjustment to the new economic times that featured talking movies. He spent his fortune trying to make one last blockbuster silent movie and went bust doing so.
If you are searching for a job in this economy, realize it is vastly different from the ones we’ve seen before. Read the signs and make adjustments & troubleshoot those adjustments. Do something about what you see. For example, if your department is getting smaller and smaller, take the clue: update that resume and start looking in other areas of the company or other companies. If you are in media and media strategists are in high demand, take a course and add to your skills. If you are an accountant, take a course on the latest tax laws. Don’t let your job or your company define you. Get out there and meet others at companies you would consider. Get out of your comfort zone now, rather than later.

Moneyball:
On the opposite side of this spectrum is Brad Pitt, who plays Billy Beane, the General Manager of the Oakland A’s. Billy Beane realizes that he needs to change in order to be successful. The Owner of the A’s refuses to increase the team’s budget to bring on the big name/dollar players, and challenges Brad Pitt to put together a team that will win, despite the budget. He gets with the program and finds Peter Brand (Jonah Hill) who can analyze a player according to his numbers alone and not the aura he creates. It’s not an instant success, by any means, but the lead characters troubleshoot what is happening, making the adjustments that ultimately lead to amazing success. Their system is ultimately adopted by the Boston Red Sox which eventually broke the curse of the Bambino.

The Help:
Viola Davis’ character, Aibileen, demonstrates amazing courage in speaking out against the injustices that the “help” had to endure in Mississippi in the 1960s. Courage is certainly needed in any job search, as the odds are stacked against you given there are clearly more applicants than opportunities out there. One of my favorite quotes is from Eleanor Roosevelt: “You must do what you think you cannot!” Aibileen did just that. She could have easily been beaten or killed for speaking out but she did it anyway, because it was time to stand tall and do what needed to be done. You need to do what needs to be done. Get out there and meet someone you would have never spoken to before, if for nothing else, to get used to speaking out. Read up on your specialty, so you are completely current about what is happening in your field. Do something!! A job is not going to magically walk across your TV one night.

I love the movies and the Oscars (even the red carpet pre-show!) and it should be extra special with Billy Crystal hosting them once again tonight. Get your best bag of low-fat, microwave popcorn & enjoy the show!!

Positive Psychology Can Change Everything!

Most people believe that if they are successful at their job and achieve all the goals set for them, that they will be happy.

Positive Psychology believes it’s the opposite. If you are happy to begin with, you will be more successful at anything you attempt.

When I was the Head of Staffing for Merrill Lynch, I always hired the candidates that were more optimistic and enthusiastic in nature, more energized by challenges instead of stressed out by them. You can sense that during the interview process – that is why mock interviews are critical to success in searching for a job.

Here is a short video that speaks to this very point. I hope you enjoy it as much as I did. It’s definitely worth your 12 minutes today!

http://www.ted.com/talks/shawn_achor_the_happy_secret_to_better_work.html

14 Job Search Strategies for February 14th

Valentines Day isn’t only for the romantic. It’s a “feel good” day when everyone seems to be in a better mood. Half the men are wearing pink or red ties, and most of the women have some trace of that color as well. In Staten Island, where I live, one of the Judge’s my husband works with always wears red shoes under her black robes.

In honor of this day, here are 14 job search strategies that you can employ singularly or simultaneously:

1. Network with contacts that are red hot: keep in touch and get in touch with people willing to help & relevant to your search
2. Network with contacts that are warm: people you’ve worked with in the past/but haven’t kept up with
3. Network with contacts that are cold: older contacts from high school, college, anyone more than 4 or 5 years from your last contact
4. Network in the future: meet someone new every day by speaking to the person behind you on line, or the person exercising on the equipment next to yours
5. Network with people that share your interests in volunteer efforts
6. Find people you share interests in sports from football to ping pong
7. Find people you share interests in craft activities like quilting, photography, scrap booking
8. Keep in touch with people you’ve met during past vacations
9. Explore social media: linkedin groups, there is a ton of info on coaching websites, and our job search book can be read on line for free
10. Explore live job search resources: check out a neighborhood job search groups
11. There are job search resources on TV, in the morning especially: job search tips, names of the top 5 companies that are hiring
12. Stay positive by staying current in your field of expertise
13. Stay positive by working out and getting those endorphins working
14. Stay positive by praying to a higher power which relieves stress & puts you in a pretty good frame of mind!

How to Catch a Monkey in the Wild

Monkeys love the seeds that are in the middle of gourds. So trappers will tie a gourd to a tree, and cut a thin sliver all the way to the middle. Monkeys have very long, thin fingers which allow them to slide their hands into the thin slice and grab the seeds. They don’t know enough to let go of the seeds and therefore, they are trapped. Next stop a zoo or even worse, a lab.

Why am I sharing this? To ask you a simple question. What are you holding onto that is trapping you from living to your full potential?

Do you shy away from building strong relationships with senior managers because you don’t think you can “hold your weight?”

Do you avoid making a presentation that will give you visibility because you don’t like the way you look? If you were only 10 pounds lighter…. Or do you dread your inability to present effectively?

Do you not take a class to improve your skills because you aren’t organized enough?

Whatever is holding you back from your next level of success … take a moment or several moments and think about it. Let’s create a strategy to troubleshoot the issue so we can blast it to oblivion.

No one should be held back from success – huge success. No one should deny themselves. I love this saying that I read a while back: “you only live once, but once is all you need if you live life right.”

If not now, when?!

What to do if Your Network Drags You Down?

A network is supposed to be supportive – the very definition of a network is to be in a mutually beneficial, win-win relationship of give & take.

I was recently asked by a job seeker what to do when a certain member of your network de-values you. Well … there is only one thing to do … distance yourself right away.

We build our network over time and through our quality interactions in life and in business. We share our network with people that we know, like and trust. That is the power of networking – if I feel good about our relationship, I will open my network up to you. So if you know 250 people and I know 250 people, together we are 500 strong.

If someone is de-valuing you in any way – mocking you, only taking and never giving, speaking badly about you … it should be over!

There are so many people in this world who you could be spending quality time with that it is silly to expend energy with the wrong types. Remember to build your network every day as there are so many ways to do so:

1. Never eat lunch alone
2. Speak to people that are in line behind or in front of you
3. Reconnect with high school or college friends/acquaintances
4. Volunteer for a cause you care about and meet new friends
5. Continue your knowledge in some way: take a nutrition class (something that I’m doing), take a dance lesson, learn a new language
6. Next time you are on vacation, take an interest in someone you meet & stay in touch

The list is endless. And I hope that is all the proof you need to not waste time with anyone who ever de-values you. Life is too short!!

I’m Putting My Money Where My Mouth Is – Big Time! How About You?

This is a very tough blog for me to write, but I’m going for it. In 2011 I lost 18 pounds, and by May 6th (my 50th birthday) I plan on losing 20 more.

It’s tough to write this because I’ve struggled with my weight all my life and the last thing I want to do is draw attention to this. Anyone who is overweight wants to hide that fact … the very thing they cannot do! During every memorable stage in my life (including my high school & college graduations, my wedding day, when I was promoted to VP at Citi, and so many others) I can tell you what exactly what I weighed.

So … enough! It’s time. If not now, when?!

In 2011, I joined Weight Watchers (again – I’m a serial WW joiner) but I also enrolled in a year long nutrition course that I’m hoping will only help. The course (Institute for Integrative Nutrition) includes excellent reading materials, fascinating modules that I listen to on my ipod, various webinars, and I’ve been assigned a health coach that I Skype with for the entire length of the program. For the first time in a long time, I feel optimistic about shedding pounds and getting healthy.

What monkey or monster do you want off your back? Is it a better job? Is it the promotion you really want and really deserve? Is it a compensation level you want and need to hit?

Enough! It’s time! If not now, when?!

I challenge you to join me and conquer whatever it is that has been tormenting you. My weight torments me. I finally feel like I can torment it back.

Job Lessons from the Movies: The Girl with the Dragon Tattoo

I recently saw this great movie starring Daniel Craig as disgraced journalist Mikael Blomkvist. He was commissioned to solve a murder mystery and he was helped by a computer hacker, who was more than a bit odd, played by Rooney Mara. It was tough to watch at times, but the thriller component far outweighed the dark side of this movie. Here are the job lessons learned from this movie.

Market Yourself:
Lisbeth had a dragon tattoo on her shoulder that appeared fierce and deadly. Lisbeth was fierce and deadly. When she was annoyed or angry, her “look” could instantly ice the temperature in a room. Her “deadly” brand was strong as you learned she killed a man when she was 12. She also fiercely protected those she loved as dragons did in mythology, all the way back to Milton’s Beowulf.

You need to market yourself clearly and consistently. Your marketing campaign includes four things: 1) your resume, 2) cover letter, 3) pitch and 4) online profile (LinkedIn). Your brand needs to be consistent, running through all layers of your marketing so that it is transparent throughout. Your marketing campaign should be so compelling that your value enters the room before you do.

Do Your Research:
Lisbeth was a computer hacker who was able to amass the most intimate secrets about a person. She read much more quickly than the typical person, and remembered every detail read or spoken, but even with these seemingly “superhuman” traits, she conducted hours and hours of research to ensure she uncovered every minute detail.

You need to do your research. Find out everything you can about the company to which you apply. Research their competition and why they are a strong or weak competitor. Research the recruiter by visiting their LinkedIn profile or by Googling them. Talk to your network to see what they know. The more you know, the less nervous you will be in the interview and that is a very good thing.

Follow Your Gut:
Daniel Craig’s character decided to enter into a suspected murder’s home to gather evidence and his gut told him to leave because he was not prepared to defend himself. Unfortunately, he didn’t listen to his instincts and things got very rough for him.

You need to follow your gut in your job search. If your efforts have not been yielding anything positive, perhaps it’s time to get help from a trusted friend who knows a lot (not a little) about the job search or from a professional source whom you trust. If you are not a good interviewer, have a professional conduct a mock interview. If your resume is not strong, strengthen it or get someone to help you.

More movie reviews and job lessons learned to come! In the meantime, enjoy the movies and get geared up for your 2012 job search.